As a rule, the weaker the collective impact of competitive pressures associated with the five competitive forces

A. the easier it is for industry members to earn good profits and nice return on investment.

B. The more scattered are the strategic groups on the industry's strategic group map.

C. the weaker are the industry's driving forces.

D. the greater the number of industry key success factors

E. the more that industry members are pushed to try to strongly differentiate their product offerings and build high degrees of customer loyalty in order be profitable and win a sustainable competitive advantage