Question
As a sales manager for a major pharmaceuticals company, you've been asked to promote a new drug that costs $2,500 per dose. You've read the
As a sales manager for a major pharmaceuticals company, you've been asked to promote a new drug that costs $2,500 per dose.
You've read the reports saying that the drug is only 1 % more effective than an alternative drug that costs $625 per dose.
The VP of sales wants you to promote the $2,500 per dose drug aggressively.
Q1. What would you do? And Why?
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
9781119563099
