As a service marketing consultant, describe four potential situations Phakamani Lodge is likely to encounter and explain the implications of each on matching supply and demand. Support your answer for each situation with practical examples based on Phakamani Lodge. Recommend how the lodge can resolve the dilemma of its service product.

QUESTION 1 Read the scenario below and answer the questions that follow. [20 marks] The perishability and Inseparability of production and consumption dilemma of services Phakamani Lodge is a company in the hospitality industry with footprints along the coastal areas from the mother city of Cape Town to Richards Bay in KwaZulu Natal. The company provides services ranging from accommodation to conference facilities to local people, corporates, and the international community. During and post-Covid19 pandemic, the company experienced the worst fluctuating demand in history with numerous implications on its patronage and existence. V Fictitious scenario