As a tool for analyzing business strategies, a SWOT analysis evaluates an organization's strengths, weaknesses, oppor threats to identify significant influences that work for or against business strategies.

The goal of this activity is to test your understanding of what constitutes a strength, weakness, opportunity, or threat.

Instructions: For each item below, select whether it represents a strength, weakness, opportunity, or threat.

These originate within an organization and are helpful

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These originate outside an organization and are harmful $($Click to select$)vv$

These originate within an organization and are harmful

These originate outside an organization and are helpful

New entrants

Expanded product line

Lack of strategic direction

Core competencies

Obsolete technologies

Market leaders

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Increase in demand