As adecision-maker, we deal with decisions that could be made incrementally (or in small increments). We also make decisions that are bulky that once a decision is made it is not possibleto reverse. We also make decisionsthat involve small investments. Given your reading of behavioral and rational decision making, do you think most incremental decisions or decisions that involve small investments are driven by behavior than by rationality or both? Please discuss your answers and provide at least one source for your response.