As advertising agencies increasingly develop programs tailored to certain segments in Asia, some critics have denounced these efforts as overly exploitative. Examples include advertising cigarettes and alcohol to less educated Asians, and employing Asian women as clichd stereotypes and depicting them in an inappropriate manner in ads. Others counter that targeting and positioning are critical to marketing and advertising in Asia and that these marketing and advertising programs are merely attempts to be relevant to a specific consumer group.

Take a position: Target marketing in Asia is exploitative versus Target marketing in Asia is a sound business practice. Explain.

if possible cite resources