Question
As an account executive for an advertising agency, dis- cuss the creative brief in terms of the completeness of the information provided and whether the
As an account executive for an advertising agency, dis- cuss the creative brief in terms of the completeness of the information provided and whether the objective is realis- tic. What additional information should Porsche provide before a creative can begin working on the account?
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Finance For Managers
Authors: E. Martinez Abascal
1st Edition
0077140079, 9780077140076
