As an advertising manager for a nationwide company, you are given inside information on a new marketing campaign from a disgruntled employee of a competing company. The disgruntled employee has been passed up for a promotion and offers to show you a copy of the competing companys marketing campaign for the next year. In return, the employee would like to be considered for a job with your company. Although you would love to see what your competitor is planning, the whole situation seems wrong. How do you respond? Should you look at the marketing plan to satisfy your own curiosity? Should you report the employee?

1) What are the possible responses to this scenario?

2) What is the most ethical response (in your opinion) to your chosen scenario?

When responding to your chosen scenario, consider the "Principles for Ethical Communication" slide in this week's powerpoint as well as the section "Your Ethical and Legal Obligations"