As an health care administrator, you are to develop a marketing plan to promote a product or service for a health care organization of your choice. In your plan, you should include the following: competitive analysis, define your vision and strategy, discuss how you will market your product or service, market demographics, budget, discuss how you will evaluate and measure your marketing plan.

Competitive analysis$-$ Who are your competitors? What makes you difference from your competition. SWOT analysis of your organization

Vision and strategy$-$ Where do you want your program or organization to be in $3-5$ years. How can marketing help realize this vision?

Marketing product or service$-$How will you market your product or service? What tools are at your disposal?

Marketing demographics$-$ Who is your target audience? Where does your business come from: is it driven by physician referrals or do patients refer directly? Make a list of your target audiences and identify the best way to reach them.

Budget$-$ How much money do you need to support your marketing plan. Can you implement your marketing plan in$-$house or do you need to outsource?

Evaluation and Measurement$-$Does this your align with your vision and strategy. What information do you need to collect? How will you determine if your marketing plan is successful?