As an individual strategy consultant you have been contacted by a Dilmah (pvt)Ltd from the Sri Lankan Tea Industry you have analysed with your fellow strategy consultants . This company wants you to develop a new and/or revised strategy to compete in this industry within Australia. The client company can be an existing competitor, but also an overseas company that might consider entering the Australian market. Based on your comprehensive analysis of this company you are to report to the company's board of directors on the strategic options available and the one you would recommend for the company to pursue.

You will need to take into account the company's current situation and its ability to implement the strategy. You will need to address the following issues: -

Describe the company's current strategic approach by discussing its business-level strategy, corporate-level strategy, international-level strategy, and cooperative strategies.

- Identify key strategic strengths and weaknesses of this company (using tools such as the value chain, VRIN/VRIO framework, core competencies and the BCG matrix).

- Develop and evaluate at least three new strategic options in-depth.

- Provide some actionable recommendations for your preferred strategic option. In researching and presenting your analysis:

- Use relevant market intelligence databases, media reports and company resources (see the Library website) to support and justify your observations.

At least 10 different references should be included in your analysis. - Use relevant strategic frameworks, models (e.g. BCG matrix, dynamic SWOT, evaluation models). - Make sure your written report is professionally presented. Make sure that the report is cohesive, analytical, and does not have conflicting information.