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As an international entry strategy, direct investment: O requires strategic alliances among businesses, governments, and trading associations all of the above. O offers a low-risk

As an international entry strategy, direct investment: O requires strategic alliances among businesses, governments, and trading associations all of the above. O offers a low-risk alternative to exporting O requires the highest level of investment and exposes the firm to significant risks. O allows global marketers to minimize advertising expenditures

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