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As assistant brand manager for Blast energy drinks, you have gathered the following data for 2019. Blast competes in the energy drink category, with sales
As assistant brand manager for Blast energy drinks, you have gathered the following data for 2019. Blast competes in the energy drink category, with sales and distribution in the Southeastern United States. 1. (1 point) Calculate Blast's market share. 2. a. (2 points) Calculate penetration share for Blast. b. what does this number mean? 3. a. (2 points) Calculate Blast's share of requirements. b. What does this number mean? 4. a. (2 points) Calculate Blast's BDI for the 18 - 25 year old male segment. b. What does this number mean
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