As Baldwin Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information.

After the meeting, the companys CEO holds a press conference with analysts in which she mentions the following ratios.

Discuss:

1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?
2. Comment on the possible consequences of the CEOs reporting of the ratios selected.