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As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following
As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information 2017 2016 2015 Sales trend percent Selling expenses to sales Sales to plant assets ratio Current ratio 147.0% 135.0% 100.0% 10.1% 14.0% 15.6% 3.8 to 3.6 to 1 3.3 to 2.7 to1 1.4 to 1 2.9 to 1 2.4 to 1 Acid-test ratio Inventory turnover Accounts receivable turnover 1.1 to 1 1.5 to 1 9.0 times 7.7 times 2.9 times 10.2 times 7.8 times 7.0 times 8.5 times Total asset turnover 2.9 times 3.3 times Return on total assets 10.4% 11.0% 13.2% Return on stockholders' equity Profit margin ratio 10.7% 11.5% 14.1% 4.0% 3.6% 3.8% After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios. 2017 2016 2015 Sales trend percent Selling expenses to sales Sales to plant assets ratio 147.0% 135.0% 100.0% 15.6% 10.1% 14.0% 3.3 to1 2.4 to 1 3.6 to 1 3.8 to 1 Current ratio 2.9 to 1 2.7 to 1 Required 1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared? 2. Comment on the possible consequences of the CEC's reporting of the ratios selected
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