As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information.

	2017	2016	2015
Sales trend percent	147.0%	135.0%	100.0%
Selling expenses to sales	10.1%	14.0%	15.6%
Sales to plant assets ratio	3.8 to 1	3.6 to 1	3.3 to 1
Current ratio	2.9 to 1	2.7 to 1	2.4 to 1
Acid-test ratio	1.1 to 1	1.4 to 1	1.5 to 1
Inventory turnover	7.8 times	9.0 times	10.2 times
Accounts receivable turnover	7.0 times	7.7 times	8.5 times
Total asset turnover	2.9 times	2.9 times	3.3 times
Return on total assets	10.4%	11.0%	13.2%
Return on stockholders equity	10.7%	11.5%	14.1%
Profit margin ratio	3.6%	3.8%	4.0%

After the meeting, the companys CEO holds a press conference with analysts in which she mentions the following ratios.

	2017	2016	2015
Sales trend percent	147.0%	135.0%	100.0%
Selling expenses to sales	10.1%	14.0%	15.6%
Sales to plant assets ratio	3.8 to 1	3.6 to 1	3.3 to 1
Current ratio	2.9 to 1	2.7 to 1	2.4 to 1

Required

Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?

Comment on the possible consequences of the CEOs reporting of the ratios selected.