Below is some hypothetical data that shows the Rating (an index of how many people watch the show) and Average Cost for a 30-second advertisement for a number of game shows:

GAME SHOW Rating Average Cost for a 30

Second Ad ($)

Is That Real Hair?            18.2       $55,000

Feng Shui Happy Booth   8.4        $20,000

Love Signals!                   13.6         $26,000

How Many Worms?       11.9           $39,000

Spin the Bottle                9.0          $11,000

Wake that Possum!     22.6          $75,000

Sit on a Potato            3.5             $10,000

Name that Fruit!         2.1             $5,000

The $2.00 Question   4.6             $19,000

As before, conduct a full (five step) regressional analysis to answer this question:

Within the sample data, is an increase in ratings associated with an increase the average cost for a 30-second ad? If so, how much? (5 points)