As business operations move across legal and economic boundaries, many issues can arise. Excluding the United States and Mexico (because we are most familiar with those markets), select a nation to analyze specific marketing-related issues encountered there by foreign firms. Lastly, present a managerial remedy to issues encountered Select a nation that you have not previously analyzed.

Module topics: international research, secondary data: sources, availability, and use issues, quantitative and qualitative research methods, and multicultural sampling issues, influence of political and economic change, level of economic development and marketing's contribution to a nation's growth, importance of trading associations among nations, importance & evolution of economic union, evolving patterns of trade especially shifting toward a free-market systems, strategic implications for marketing in the region, diversity and relationships within regions, etc.