As CEO of a specialty paint company, Ryan has typically found the roles of spokesperson and figurehead to be the ones emphasized among his managerial responsibilities. Ryan recently learned of several competitors entering the market with new products that compete more directly with his products. As a result, Ryan has turned more attention to the role of

negotiator to represent the company's interests against the competition

disseminator to better allocate company resources

monitor to seek information through published sources and through personal contacts about this shift in the competitive environment

disturbance handler to correct the lack of innovation in keeping ahead of competitors