Question
As Communications Director for BMW North America you are responsible for the success of the BMW i3.What are the main methods in collecting primary data
As Communications Director for BMW North America you are responsible for the success of the BMW i3.What are the main methods in collecting primary data to aid with the success of the vehicle?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
