As companies grow their business internationally, they engage in the market and site screening process with two main goals in mind, to keep search costs as low as possible and to examine every potential market and every possible location.

For this assignment:

1. First, Name and explain the four-step process the text outlines to screen markets and sites.

2. Pick a country and conduct a thorough analysis for Step 2: Assessing the National Business Environment. You should be able to analyze regardless of your company or product/service. You will have to research the country and its business environment, cite your sources. Be sure to cover all the forces covered by the text in Step 2.