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AS Description: Luke Corporation produces a variety of products, each within their own division. Last year, the managers at Luke developed and began marketing a

AS Description: Luke Corporation produces a variety of products, each within their own division. Last year, the managers at Luke developed and began marketing a new chewing gum, Bubbs, to sell in vending machines. The product which sells for $5.25 per case, has not had the market success that managers expected, and the company is considering dropping Bubbs. To help determine whether or not to keep the product, students will determine the product cost, minimum selling price, and breakeven point.

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