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As director of marketing, Jake uses prior sales and communication activities to calculate the present communication budget. This strategy describes which method of IMC budgeting?
As director of marketing, Jake uses prior sales and communication activities to calculate the present communication budget. This strategy describes which method of IMC budgeting? a. objective-and-task
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Managerial Accounting
Authors: Ray Garrison, Eric Noreen, Peter Brewer
16th edition
978-1259307416
