As Director of Sponsorships you are responsible for heightening brand awareness and ultimately increasing sales for Dunkin' Donuts. Annually, you are provided with a $5 Million Dollar budget to spend on sponsorships with properties in the sports and entertainment industry. The objective of the sponsorship deals is to find a creative ways to market the diverse portfolio of Dunkin' Donuts options to your target market. You currently have sponsorship deals with the following 5 Boston sports properties: the New England Patriots, Boston Red Sox, Boston Bruins, Boston Celtics or New England Revolution. You have done an excellent job of enhancing the Dunkin' brand but you want to continue to increase overall sales within the Boston market. Explain a marketing plan using one of the 5 professional teams in Boston that you will increase sales revenues in the Boston area. 3 Components to consider when developing the marketing plan: Sponsorship Budget - You have already spent $4.2 Million of your $5 Million sponsorship budget allowance for the fiscal year. As a result you only have $800,000 to work with. Choose the professional team in the Boston area that you will negotiate a sponsorship contract with and explain the basic marketing plan.

Sponsorship Budget- You have already spent $4.2 Million of your $5 Million sponsorship budget allowance for the fiscal year. As a result you only have $800,000 to work with. Choose the professional team in the Boston area that you will negotiate a sponsorship contract with and explain the basic marketing plan.

• Sponsorship Activation- You want to ensure this sponsorship deal accomplishes your objective of enhancing your brand presence and driving sales for Dunkin' Donuts in the Boston area. How will the team you have selected be able to leverage the organization's brand equity to help you accomplish your objective? Think creative sponsorship strategies. Remember the organization will be accepting your sponsorship dollars so it's up to the Boston team to devise a strategy for sponsorship activation.
• Sponsorship Measurement and ROI- You want to consider how the Boston team organization intends on measuring the effectiveness of the sponsorship activation. You could potentially be spending a lot of money with the organization, how are they going to demonstrate you are getting return on your financial investment? Think technology and analytics.