Answered step by step
Verified Expert Solution
Question
1 Approved Answer
As discussed in class, TV Ratings and Share present two different forms of TV viewership measures. The chief difference between the two lies in the
As discussed in class, TV Ratings and Share present two different forms of TV viewership measures. The chief difference between the two lies in the denominator (bottom-part) calculations such that Ratings calculations use (i) ______________and Share calculations use (ii) _________________. A. (i) Total TV Households (TVHH); (ii) Households Using TV (HUT) B. (i) Households Using TV (HUT); (ii) Total TV Households (TVHH) C. (i) Households Using TV (HUT); (ii) Households NOT using TV D. (i) Total TV Households (TVHH); (ii) Households NOT using TV
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started