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As discussed in class, TV Ratings and Share present two different forms of TV viewership measures. The chief difference between the two lies in the

As discussed in class, TV Ratings and Share present two different forms of TV viewership measures. The chief difference between the two lies in the denominator (bottom-part) calculations such that Ratings calculations use (i) ______________and Share calculations use (ii) _________________. A. (i) Total TV Households (TVHH); (ii) Households Using TV (HUT) B. (i) Households Using TV (HUT); (ii) Total TV Households (TVHH) C. (i) Households Using TV (HUT); (ii) Households NOT using TV D. (i) Total TV Households (TVHH); (ii) Households NOT using TV

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