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As discussed in the lecture, the reason why distribution in the introduction stage of the PLC is selective is because retailers are concemed as to

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As discussed in the lecture, the reason why distribution in the introduction stage of the PLC is selective is because retailers are concemed as to how competitors of the manufacturers will react manufacturers are undecided as to which retailers they want to carry their product retailers are reluctant to stock new products manufactures have not yet determined their marketing strategy

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