As e-marketing consultants, do the following:

1.Discuss either ONE or both of the following e-marketing mix elements

(DON'T discuss other elements like Internet products or Online pricing):

a) Online Advertising (Ad), and/or

b) Online Distribution.

2.With your knowledge of Information and Communication Technologies (ICTs), analyse why and how some latest ICTs can help e-marketers design better Online Ad and/or Online Distribution.

Examples of ICTs are:

* Artificial Intelligence: image/face/fingerprint recognition, computer translation, chatbot, etc.

* Virtual/Augmented Reality, Avatar Generator, Reverse Image Search, Voice Assistant, etc.

* Big Data, Data Mining, Text Mining, HTML5, Hashtag, Streaming Technologies, etc.

* Internet of Things (IoT), 5G, NFC, SET, etc.

) A Reference List