As "experts in managerial economics", do you support the idea that Burger King franchisees are losing money by selling $1 double cheeseburgers?What are the relevant costs to a franchise of selling a double cheeseburger? What other factors need to be considered in making this decision? Is there an opportunity cost that needs to be factored in? What is the goal of a Burger King franchise? What is the goal of Burger King Corporate? So it seems that the fundamental problem is that incentives are misaligned. Can this be resolved?