As Glossier looks to expand sales, one potential solution identified by their management was to implement a Peer-to-Peer Sales Representative Program. This could be accomplished by identifying a group of existing/core Glossier customers, train them to sell Glossier products online/via social channels, and then compensate them appropriately. Please list (and explain/expand upon) what you believe are the Pros and Cons of implementing this sales program/channel. Another option contemplated by Glossier management to grow sales would be via a Paid Influencer Program. Please list (and explain/expand upon) what you believe are the Pros and Cons of implementing this type of program. Also, which types of Influencers would you hire (ex: Mega/celebrities, Macro, Micro) and why? Glossier management continues to debate whether or not to expand from DTC-only to physical retail. This expansion could include their own retail stores, pop-up stores, or Glossier distribution into existing retailers (department/specialty beauty stores). What would your recommendation be and why (support your opinion)