1. As I describe in my own words the case in "How Kraft Won in China". Evaluating the case of the internationalization of the Oreo cookies of the multinational company Kraft-Heinz Company.
2. I want to know how to explain the successful marketing mix in terms of the case presented and the strategies focused on products, price, advertising and distribution.
3. Explain at least four (4) of the possible challenges faced by companies in the distribution process in the global market.
4. Explain the pricing strategy and argue about the reasons that motivate companies to sell a product below its normal price (dumping).
5. How do promotional and advertising strategies contribute to the success of an international company?
6. Explain what are the determinants of the adaptation of the product in international markets.
7. As an argument about the manager's role in managing the product brand in the target market.