As individual owners of these companies, you are competing against each other for the most success this Xmas season. Everyone in the toy industry understands that more than 75% of the whole year's business is done in the peak Christmas season. Everyone also knows that in order to succeed you need a "hot" product that stands out from the rest. It is January and your job is to develop that product using a cohesive operations strategy that is consistent and congruent with the other business strategies of the company