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As it pertains to a situation analysis, the term market refers to the competitive forces that impact how a product will be sold. the collective
As it pertains to a situation analysis, the term market refers to
the competitive forces that impact how a product will be sold.
the collective form of promotions for any given product.
the group of consumers that are interested in and able to buy a particular product.
the environment in which a particular product will be sold.
the entire product offering of a firm that must be promoted.
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