Question
As marketing communication manager of some company, you are often required to apply convergent communication in the industry. Discuss the two characteristics and two point
As marketing communication manager of some company, you are often required to apply convergent communication in the industry. Discuss the two characteristics and two point of difference between traditional and convergent approaches to marketing communication for the company?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
