As marketing director for Quest, Ron Dawson needs to increase sales overall for the company. He usually encourages tour developers and salespeople to pursue the typical Quest customer: married baby boomers in the 41-60 year-old age group who do not have children living at home and have household incomes over $75,000 per year. He wants to open new markets, such as younger travelers, travelers with disabilities, and specialty group travel, such as for clubs and alumni associations. However, salespeople fear that they wont be able to sell as many tours to these new markets and their bonuses will be decreased.

In the following space, note which type of adaptive technique would be appropriate to use when solving Problem 3. Give an example of a solution to the problem.