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As marketing manager for a newly created software company, Colette is deciding whether or not to hire a company sales force. To make this decision,
As marketing manager for a newly created software company, Colette is deciding whether or not to hire a company sales force. To make this decision, Colette needs to consider whether or not:
Multiple Choice
online advertising will work.
she will be able to find an effective supply chain manager.
her firm has a hot product.
having a sales force is worth more than it costs.
her firm should attend trade shows.
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