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As marketing manager you are required to construct marketing plan for Denim Smith for Australian Market. The major content of the plan is as follows.
As marketing manager you are required to construct marketing plan for Denim Smith for Australian Market. The major content of the plan is as follows.
- Professional summary
- Organisation profile
- Product/Service Profile
- Market scenario analysis
- Competitive analysis
- Market Research outcome
- Market Segmentation and Target Marketing
- Marketing 7Ps Strategies
- Expected outcome and justification
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Organization Theory And Public Management
Authors: Jonathan R. Tompkins
1st Edition
053417468X, 978-0534174682
