Question
As mentioned in the 'Castrol India Limited' section of the case, Castrol had been in India for more than 85 years, selling lubricants that covered
As mentioned in the 'Castrol India Limited' section of the case, Castrol had been in India for more than 85 years, selling lubricants that covered a wide range of automotive and industrial applications.
What is Castrol India's automotive and industrial product portfolio?
Also, as mentioned in the 'NFW Buying Behaviour' section of the case, MCO was a small part of the distributor's portfolio, and distributors were wary of investing in extra employees or delivery units to gain access to NFWs.
How much (give a range in percentage terms) does Castrol's MCO business contribute to the distributor's portfolio as compared with its overall business?
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Managerial Accounting
Authors: Ray H. Garrison, Eric W. Noreen, Peter C. Brewer
13th Edition
978-0073379616, 73379611, 978-0697789938
