As mentioned in the literature provided, Corporate Social Responsibility (CSR) aims at making a positive impact within the communities served. Companies can engage in CSR to create positive name recognition, attract talent, and give back to the community. (Walden University, 2021). However, making a stance on certain aspects of living can also be detrimental to a company's success. In today's society, communication has become a broad part of life through the use of social media. This modernization allows for ideas, both negative and positive to quickly spread and gain a following.

One example of Corporate Social Responsibility backfiring is heavily focused on going green. One of today's most pressing issues is the race to save the planet by converting to new green technologies. This has pressured many companies, such as BMW to create campaigns that boost their going-green practices and emphasize the commitment to preserving the planet. However, this has backfired due to the misleading environmental claims that BMW vehicles create zero emissions and has instead created negative backlash for the company.

Another example of CSR having a negative effect involves Pepsi, the corporate giant. Pepsi has always made claims in which they state their stance in the fight for gender equality and anti-racism. However, a famous example of their marketing efforts gone wrong was the commercial starring Kendall Jenner. The company hoped to take its place in the Black Lives Matter Movement through its ad, which quickly backfired. The company was accused of minimizing the struggle of all people of color and therefore had to pull the ad in less than 24 hours.

Therefore, having core values that focus on promoting positive social change is the key to avoiding failure. This plays a rolein a company's desire to become a recognized social enterprise. As mentioned in the readings, B Corporations are recognized catalysts to social change, and this has consistently elevated their brands. (Et Al, 2016). Incorporating social responsibility into the values of an organization aids in understanding the triple bottom line of a corporation. Lastly, understanding the bigger picture and the way society operates could have certainly saved both BMW and Pepsi from negative remarks. (Serafeim, 2020).

Resources:

Kim,S.,Karlesky, M. J., Myers, C. G., & Schifeling, T. (2016, June 17). Why companies are becoming B Corporations. Harvard Business Review Digital Articles, 2-5. http://hbr.org

Serafeim, G. (2020, Septemeber1). Social-impact efforts that create real value. Harvard Business Review, 98(5), 38-48.

Walden University, LLC. (2014-2021). How corporate social responsibility programs can help the bottom line [Video]. Walden University Blackboard. https://class.waldenu.edu

• Ask a question about or provide an additional perspective for the examples of CSR practices that your colleague provided.
• Provide an additional perspective to your colleague's analysis of the risks and benefits of instituting CSR practices, including whether risks or benefits outweigh each other.
• Offer an insight you gained from your colleague's proposal to help managers overcome negative outcomes by adhering to ethical standards and/or a drive toward positive social change.