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As more companies introduce competing and complementary products for GT's Kombucha, Dave wants to put all of their products in different categories so they can
As more companies introduce competing and complementary products for GT's Kombucha, Dave wants to put all of their products in different categories so they can choose which product will improve sales ...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
