Question
As more retailers develop a web presence, they often move from a brick and-mortar to a click-and-mortar business model where customers expect channel integration. Can
As more retailers develop a web presence, they often move from a "brick and-mortar" to a "click-and-mortar" business model where customers expect channel integration.
Can you identify any potential problems for these companies in Pakistan's context? Can you identify any unique marketing opportunities that such a change would offer these companies?
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In Pakistan the shift from a traditional brickandmortar business model to a clickandmortar approach does present both challenges and opportunities for retailers Potential problems for companies in Pak...
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Introduction To Materials Management
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen
8th edition
9386873249, 134156323, 978-9386873248
