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As noted in your text, a comprehensive analysis of more than 35,000 B2B sales calls found that successful meetings were the result of Multiple Choice

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As noted in your text, a comprehensive analysis of more than 35,000 B2B sales calls found that successful meetings were the result of Multiple Choice the salesperson taking charge of the meeting by doing most of the talking. O the salesperson meeting with more than one buyer. the salesperson prompting the buyer to do most of the talking by asking questions. the buyer and the salesperson conducting the meeting over a meal. the customer listening to a lengthy sales pitch

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