As of March 2022, Atomberg is at a monthly revenue of INR 60 cr/month. We expect to close FY 22- 23 with around 750 crores annual revenue. And we aspire to reach INR 5000 crores in revenue with 10% EBITDA by FY 26-27. As of now, there are three main sales channels for Atomberg: a) E-Commerce- contributes to around 40% of total sales. b) Offline retail trade- contributes to around 55% of total sales. c) B2G/B2B- contributes the remaining 5% Over the next few years for the fan business, the contribution of offline retail trade will increase, and at a steady state, e-commerce will be 25%, the trade will be 70%, and B2G will be 5% Our strengths as of today are: a) R&D Capabilities in Motor b) E-commerce and digital capabilities c) Strongly engaged customer base d) Product Design Some areas of focus for the next 12 to 18 months: a) Offline Distribution Reach b) Manufacturing and Supply Chain c) Improve Brand Awareness We are on track to achieve our business aspirations for the Fan business,i.e., INR 1000 crores, in the next three years. Simultaneously, to generate another INR 1000 crores within the next three years, we will have to get into product categories other than fans and mixer grinders. Problem Statements As the organization will scale up extremely fast, HR would be the most critical enabler of this growth. This superfast scaling up needs to be supported by robust people processes. The hiring is not limited to only consumer durable space to ensure that we have a good diversity of thought. The focus of the organization is to build a top-class workforce in the next two years. Please share the solutions for the following three points: 1. Create a roadmap and implementation plan for the Sales and Marketing function. Also, define the KPIs to measure the effectiveness of this plan. Suggested areas to focus on, please add more areas as per your solution: a. Talent attraction b. Onboarding c. Rewards and Recognition