As organizations look to protect the business in the near term at the same time as setting it up for success in the long term, one important focus is on ways to match top talent to the highest-value roles. This idea isn't new, but it's the right one at a time when the value contribution of certain roles is increasingly shifting to tech specialists. In our survey, for example, 40 percent of respondents cite a lack of digital analytics capa bilities, 32 percent cite lacking software development capabilities, and 26 percent cite a lack of capability in generating customer insights