As part of a new initiative to recover from the impacts of the COVID-19 global pandemic, a large government tourism and hospitality organisation is establishing new "Tourism Centres" across Australia. The Tourism Centres will provide tourism information, vacation planning and transport booking services directly to domestic and international tourists, for the next two years or as long as needed. The retail Tourism Centres will be located in major shopping centres and large regional towns. Reflecting Australia's states and territories, eight Area Managers across Australia will oversee the operations, with 15 to 20 sites each. To cover all retail hours including weekends, a small team in each site is expected to include: A. One site supervisor with operational and people management experience and superior tourism- related expertise including flight bookings, hotel reservations, vacation planning, problem- solving, able to consult with a wide range of internal and external stakeholders. B. Ten to twelve tour advisors. Tasks include providing travel, accommodation and hospitality advice to phone, email and walk-in clients, and managing electronic bookings for those clients. These tour advisors are responsible for preparing vacation plans based on client requirements, discussing and finalising schedules, and booking transport and accommodation for clients. They are also responsible for accurate data entry and internal reporting. C. A receptionist. Tasks include greeting, welcoming, and directing clients appropriately, notifying tour advisors of clients' arrival, maintaining all communications systems and housekeeping. RECRUITMENT: Create a campaign to recruit the tour advisor. Outline your recommended recruitment strategy and process to attract both active and passive candidates for these roles. Explain what active and passive job candidates are and why it is important your recruitment strategy targets both types of candidates.