Question
As part of its rebranding from H20 to X-1, the company expanded its waterproof product concept to its waterproof, weatherproof, and sweatproof concept. In doing
As part of its rebranding from H20 to X-1, the company expanded its waterproof product concept to its waterproof, weatherproof, and sweatproof concept. In doing so, X-1 added sweatproof headphones, waterproof headphones, and headphones for women to its existing waterproof cases/armband products. Collectively, these products represent X-1s __________.
product utility
product form
product class
product mix
product item
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Financial Management Principles And Practice
Authors: Timothy J. Gallagher, Joseph D. Andrew
3rd Edition
0131768824, 978-0131768826
