As part of the review of the organization, you will conduct a detailed analysis of the company to identify anystrategic gaps/ issues/challenges/opportunities. In doing so, you must develop a robust understanding of the business context in general and industry context in particular (especially the competitive landscape). Further analysis must also seek to assess the alignment between company's stated strategic goals, value proposition and strategic actions.

The company chosen is : Didi

Step 1a:Begin with a brief overview of the organization, including its history in brief.

Step 1b: Provide strategic overview referring to your organization's value propositionand main strategic objectives

Step 2: A contextual analysis of the major forces in the general macro environment expected to affect or has affected your company in the 3 years (+/-) or is currently impacting (You may summarize important and relevant points impacting your business in a table, with any important supporting details in an Appendix). [You may choose to apply PESTEL dimensions for analysis].

• Since your company is a technological company, do think to relate to the National Innovation System of the country. You would later relate this to the industry analysis you conduct using Porter's Five Forces.
• It is very important to define the business context of your company. Think whether the company is domestic focused or is international. In addition, also think whether you are considering internationalization of the company in future. In fact, you could be specific in your suggestion for internationalization and think of which country/countries to internationalize in future, if you do consider internationalization. This will then help you to adapt your contextual analysis to those specific international contexts, which you can discuss in brief If so, then adopt your contextual analysis to the international context.

Step 3: Conduct the market analysis while thinking of the various customer segments. Which customer segments are key to the company that you analyze? Who are the primary competitors in that customer segment? What differentiates your company from the competition? [Knowing competitive landscape means that you know your competitors well, so this must be sufficiently detailed.] You may also use Strategy Canvas, Strategy Group and Positioning Map to complement your analysis. The 'strategy group' will help you discern the immediate Business context of the organization.

• In doing so, you should be able to explain how distinctive is the company's value proposition to competition. Yet again, think of the business context of the company's operations and then derive comparison to the competition.

Step 4: Strengthen your understanding of the external business context by further doing a meaningful analysis of your organization using Porter's Five-Forces industry analysistool. Use this to provide a detailed understanding of the competitive landscape and the business context.

Step 5: Reflect on the current strategy of the company. The important thing is to understand the strategy and then assess its suitability in the current context. You can here do the SWOT analysis. Make sure to identify key strengths and weaknesses of the company. At the same time think of major opportunities and threats/challenges for the business. [Think of no more than 2-4 the most important issues]. How these issues are impacting the organization's competitive advantage or market position it holds (or seeks to hold)?

The issues could be a threat, an opportunity or a strategic misalignment you identified.

[Suggestion: You may also do Value analysis Strategy Canvas to see where you stand vis--vis competitors in terms of core and peripheral values and if any issues/opportunities/challenges].

Step 6: Prioritizing and Concluding: Here you come to the crux of the whole report, aligned to the findings of the analyses and previous sections, i.e., prioritizing the strategic issues that you identified. As you do undertake this final review, make sure that you provide strong logic to justify your prioritizing.