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As part of the strategic marketing process, Kato Financial divided its operations into four strategic business units (SBUs). Based on the characteristics of SBUs, Kato

As part of the strategic marketing process, Kato Financial divided its operations into four strategic business units (SBUs). Based on the characteristics of SBUs, Kato most likely identified operational units that compete with each other for the same customers share a single management team operate as profit centers separate from the rest of the company do not depend on Kato for shared services

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