As part of the triple bottom line (TBL) focus, your organization's CEO has asked each departmental manager to conduct a SWOT analysis of how transitioning to TBL will affect their departments. These SWOT reports will be provided to you for further analysis and interpretation in the upcoming week.

While you wait to receive these inputs from your CEO, you have decided to hone your business analysis skills by analyzing and interpreting the results of a well-known company, Trader Joe's.

Prompt

1. Review the Trader Joe's Case Study provided in the textbook.
   • Case Study: Trader Joe's | Keeping a Cool Edge
2. Your task is to have a consulting report based on your analysis of the Trader Joe's case. In your report, address the following items:

Part 1: Key Performance Indicators (KPI)

1. Describe the relationship between strategic thinking and operational thinking.
   1. Distinguish between strategic thinking and operational thinking.
   2. Identify the aspects of the Trader Joe's case that relate to strategic thinking.
   3. Identify the aspects of the Trader Joe's case that relate to operational thinking.
2. Identify one key performance indicator each for strategic thinking and operational thinking.
3. Which KPIs would be appropriate to measure success in marketing for Trader Joe's? Which KPI would be most important to consider? Provide a rationale for your answer.

Part 2: SWOT Analysis

1. How should an organization interpret the results from a SWOT analysis?
2. Identify the strengths, weaknesses, opportunities, and threats (SWOT) from the Trader Joe's case. To answer this question, use the SWOT analysis template provided below. One example for each quadrant has been added to help you get started.
   1. Which information from Trader Joe's SWOT analysis is internal? Which information from Trader Joe's SWOT analysis is external?