As President and CEO of a smartphone manufacturing company, you are considering whether or not to change your company's current competitive strategy. You currently sell extremely high-end phones, loaded with unique features, primarily to business and governmental clients.

a.Which of the four basic competitive strategy options (generic strategies) are you currently pursuing? How do we know this?

b.One of the options you are considering is entering the market with another model. This would be an inexpensive phone with fewer features targeted at the large consumer market. You think that your firm could manufacture the phones in China for a very low cost, and that you could capture a leading market share globally. Which of the four generic competitive strategies would your company be pursuing? How do we know this?

c.If your company decides to pursue the strategy in question b above, indicate one specific way in which each of the following functional areas could support that strategic choice and align their tactical (operational) activities with that competitive strategy choice

R & D:

Production & Distribution:

Marketing & Sales:

Human Resources: