As sales manager for Mighty Widgets Manufacturers Inc, you are negotiating a 40% markup based on retailer purchase price to Widget Wholesalers, a promising new prospect. However, Widget Wholesalers are used to % markup based on manufacturer selling price. You want to help them understand what you are offering and decide to express it in terms that the Widget Wholesalers can readily understand and relate to. Pick the correct equivalent of the 40%.

	a.	56%
	b.	28.57%
	c.	24%
	d.	66.67%
	e.	41.40%