"As smokers look for less-harmful alternatives to cigarettes, Altria and other tobacco companies have sought new revenue sources by investing billions of dollars in next- generation products. Altria, which has failed in the past to develop next-generation products that appealed to smokers, has said it is now developing several new oral and heated tobacco products [in direct competition with Juul]." -Maloney, Jennifer and Lombardo, Cara, "Altria Decides to Compete With Juul in Vaping," WJS, 30 Sep 2022 Based on the above quote are Altria's next-generation products an effective substitute for smoking? Why